Apple has finally joined Instagram

Apple has finally joined Instagram properly, years after it gave the app a reason to exist.

The iPhone helped create Instagram and together they launched a revolution in taking and sharing photos. More than one trillion photos are taken each year on Apple's handset, which is by far the most popular camera in the world.

But Apple hasn't until now had a full account on the site. And it still won't use it to post pictures of its products, like other brands.

Instead, the page will exist to highlight photos that are shot on the iPhone, by the hundreds of millions of people who use it as a camera each day. 

Apple's Instagram feed (Apple)

Apple's presence on Instagram had been limited to ads, without a followable account, and an @AppleMusic account. Apple has traditionally shied away from social networks, with blank accounts on Facebook and Twitter that, for now, exist to serve ads. The company also runs @AppleSupport on Twitter. 

Apple tells Instagram followers to use the hashtag #ShotoniPhone for a chance to have their photos and videos shared in one of the galleries.